Why translate your Website ?
Top reasons to translate your website into different languages, and why Web site translation and localization is undoubtedly a key Internet marketing strategy
Research has shown time and time again that web users are up to four times more likely to make purchases or trade when addressed in their native language, and visitors have been noticed to stay for twice as long (site stickiness is doubled) on a site written in their own language.
Additionally, the percentage of multilingual users greatly varies from one country to another: the majority of Web users speak a native language other than English, and some 100 millions are able to search and surf only in their native language. Because of this, Web site translation and localization is undoubtedly a key Internet marketing strategy.
7 reasons to translate your website
Here are the “classic” 7 reasons to translate your web site:
- Over 930 million people (67,5% of the total estimated online population) speak a native language other than English the communication tone must be suitable for technical standards and stylistic requirements in the target market;
- More than 200 million people are used to search and surf the Web only in their native language.
- In Nov. 2002, 68% of the Web content was in English, but this figure dropped dramatically down to 40 % in the next two years, and now (2007) only 30% of the Web content is in English, meaning more language-specific competition for monolingual English websites.
- Web users are four times more likely to purchase from a site that communicates in the customer's language.
- Visitors stay for twice as long (site stickiness is doubled) on a site written in their own language.
- Since the end 2004, 50% of all online sales/trades occur in non-English languages.
- Although the web has predominantly been an English-centered medium, leading companies identify that a growing percentage of their market is non-English speaking.
Multilingual, multicultural on-line community
The rapid rise of a truly multilingual, multicultural on-line community has therefore significant implications for companies competing both in the global marketplace and in local markets where they have to deal with language-specific communities.
The exponential increase of Internet users who do not understand English or any other single language, implies that conducting e-Business in multiple languages becomes a necessity to gain significant competitive advantage.
>> Perchè tradurre il proprio sito Web in italiano.
